Woolworths has come put on top in a survey of Australia’s most trusted brands.
The Trusted Brand Awards 2023 also revealed that Kmart, Bendigo Bank, Toyota, Apple and Cadbury are near to the top of the ladder when it comes to trustworthiness.
But Qantas, mired in controversy, won’t be happy after it lost its crown as most trusted travel brand to bitter rival Virgin Australia.
The awards were tallied by pollsters Roy Morgan Research after talking to 25,000 Australians over the course of the last year.
The Trusted Brand Awards are now in their second year with Woolworths also taking out the top gong in 2022.
“The consecutive victories for Woolworths are a demonstration to other businesses about the value derived from building trust and enhancing a company’s standing in the wider community,” said Roy Morgan CEO Michele Levine.
The firm said Woolworths...
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