How to distribute is a difficult problem. Should luxury Canada Goose down jackets be donated to disaster areas?

Source: China Philanthropist Magazine

On December 21, Canada Goose announced on its official WeChat account that it had joined forces with the Shanghai Charity Foundation to donate 2,000 down jackets and other cold-proof items to the Gansu earthquake area. Picture/Shanghai Charity Network

On December 21, three days after the Jishishan earthquake in Linxia, ​​Canada Goose posted on its official Weibo account that it would donate 2,000 down jackets and other cold-keeping supplies to the earthquake-hit areas in Gansu.

Three days later, someone posted a message on the second-hand trading platform Xianyu: "Assist the geese in the Gansu earthquake area. Watch the video and you will know that the goods are extraordinary. There are only a few hundred pieces. First come, first served. No water washing, no tags, no returns or exchanges."

What originally seemed like an ordinary donation of love caused a public uproar because of this "resale" message.

​Controversial luxury goods donation

According to information released by Shanghai Charity Network, the total value of the disaster relief materials donated by Canada Goose is more than 15 million yuan, including 1,000 warm jackets, 500 sleeping bags, 2,001 Canada Goose down jackets, 74 pairs of gloves, 3,000 packs of thermal patches and...
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