A hot new technology trend was on everyone’s lips at the world’s biggest consumer electronics show this week – as well as being embedded in half the new gadgets on display.
Artificial intelligence (AI) could be found in almost all the items in people’s homes in the next few years, from washing machines to barbecues and even nifty home help robots.
But the big tech brands, who were showing off their new AI enabled wares at the CES 2024 event in Las Vegas, have a huge problem.
Research by the organisers of CES has found a quarter of all people find AI not just a little but worrying, but downright “scary”.
AI anxious consumers fear they could be bringing home M3GAN, the murderous robot from the recent hit film of the same name.
And while more than 40 per cent of people believe AI to be “innovative”, only four per cent actually trust the technology.
No wonder tech firms in Las Vegas have been on an AI charm offensive, with powerhouse LG talking of “ethical AI” and even looking to rebrand artificial intelligence as “affectionate intelligence”.
Charm offensive to banish ‘scariness’
Research conducted in September by the Consumer Technology Association, the org...
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