Levi’s jeans sales are surging following Beyoncé’s “Act II: Cowboy Carter”

Western wear is having a moment, and it’s not just because rodeo season is right around the corner. It appears that whatever “Queen Bey” touches turns to gold or better — to light-wash denim.

“Act II: Cowboy Carter,” has not only broken ground in country music history and sparked major cultural dialogue, but Beyoncé’s newest album is also taking the fashion economy by storm.

Retailers are seeing surging sales in Western wear and denim, with Levi’s among the lucky retailers riding in on a new wave of revenue.

The denim brand received a major nod from Beyoncé’s collaboration with Post Malone, a steamy duet titled “Levii’s Jeans,” in which the singer cranked out lines like “Boy, I’ll let you be my Levi’s jeans so you can hug that a** all day long” and “denim on denim on denim on denim.”

READ MORE: Best festival outfits to stand out in a crowd, plus a stylist’s tips

Back in January, Levi’s announced major cost cuts following three years of less-than-stellar sales. But by the beginning of April, shares were up as much as 18%, according to rep...
[Short citation of 8% of the original article]