An advertising campaign aimed at boosting public understanding of coercive control has been criticised as “entirely insufficient” amid Australia’s worsening crisis of violence against women.
Released today by the NSW Government, the ads – which will run on social media and digital platforms, as well as in female public rest rooms, shopping centres and at airports – feature the tagline: “It’s not love, it’s coercive control. Know the signs of abuse.”
The campaign was developed with more than 70 stakeholders from the Coercive Control Implementation and Evaluation Taskforce and 10 associated reference groups, which includes victim-survivors.
“Coercive control is an insidious and damaging form of domestic violence – it can leave victim survivors feeling isolated, vulnerable and alone,” NSW Acting Premier, Prue Car, said.
“This campaign is vital in ensuring the broader public know what coercive control looks like, and perpetrators know what they are doing is wrong.”
The campaign is being rolled out ahead of July 1, when coercive control by a current or former intimate partner will become a crime punishable by up to seven years’ imprisonment in NSW.
Minister for the Prevention of Domestic Violence and Sexual Assault, Jodie Harrison, said th...
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