An Australian food blogger has sparked a mad rush at Coles that saw shoppers “clear the shelves” of his latest product.
Nick Vavitis, a Melbourne-based influencer with more than 100,000 followers, launched his decadent dessert brand Choclt three years ago during Covid lockdowns.
Since then, his “outrageous” baked goods have been rolled out in more than 1000 Woolworths stores, and now he’s celebrating another huge milestone.
Choclt has just launched its first protein bar in Coles after collaborating with popular Australian fitness brand Muscle Nation.
The “Caramel Cheesecake” variation of the brand’s cult $4.50 product officially only landed in supermarkets across the country on Monday, but already shoppers are reporting stock at their local Coles stores is scarce.
“Those who have followed me from day one know the one thing I’m passionate about is cheesecake,” Mr Vavitis told news.com.au.
“It’s my favourite dessert and nearly all my ...
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