Gemma Collins rapped by ad watchdog over post on depression headset

Reality TV star Gemma Collins has been reprimanded by Britain's advertising watchdog for promoting a pulsating headset that claims to treat depression.

The advert posted to her instagram, which has since been deleted, was said to 'encourage people to take treatment for depression into their own hands' instead of seeking medical help for the condition.

Collins, who has 2.2million Instagram followers, was ordered by the Advertising Standards Authority (ASA) to remove the advert for the £400 device immediately. 

In the clip, she is seen wearing the experimental gadget, called Flow Neuroscience AB, which sends mild electric shocks to the part of the brain responsible for regulating mood.

She goes on to state: 'I’m off my depression tablets and this has been a real game changer for me. Flow actually works faster and better than antidepressants.