LIV Golf will hire sports and entertainment leader Scott O'Neil to replace Greg Norman, report says

APNews - 27/11

Scott O'Neil is set to become the next CEO of Saudi-funded LIV Golf. The Athletic is reporting the move for the former head of the Philadelphia 76ers and New Jersey Devils.

LIV Golf is hiring Scott O’Neil, former CEO of the Philadelphia 76ers and New Jersey Devils, to replace Greg Norman in running the Saudi-backed rival league about to enter its fourth season, The Athletic reported Wednesday.

Sports Business Journal reported last month that the Public Investment Fund of Saudi Arabia planned to shift Norman into a new position. Norman has been CEO since LIV Golf launched as a rival league in 2022.

The Athletic cited an anonymous source briefed on the matter saying that O’Neil, who currently is CEO of Merlin Entertainments, would be hired.

Merlin Entertainments, with holdings that include Legoland and t...
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