No kindness, no one is spared.
Author | Editor by Zhou Yongliang | Jingyu
After the Spring Festival of the Year of the Snake, the first day of construction started, the automobile price war began in full swing.
On February 5, Tesla China announced a major discount: from now until February 28, all Model 3 models will enjoy a limited time insurance subsidy of 8,000 yuan, and the minimum price after subsidy is only 227,500 yuan. At the same time, car purchasers can also enjoy a 5-year 0-interest loan policy and special charging rights.
This is not only the first time that Tesla has provided insurance subsidies to all Model 3 models, but also the first time that the "insurance subsidy" and the "5-year 0-interest policy" have been jointly launched.
This wave of price cuts quickly triggered the response of major automakers, with Xiaopeng, NIO, Zhiji, GAC Toyota and others following. However, this year's promotion methods are different from the past: car companies have launched financial discounts such as interest-free loans and zero down payments, abandoning the traditional "cash discount" model. Behind this change, car companies are transforming from a simple price war to optimizing the threshold for consumers to buy cars.
Is the price war that constantly tests the bottom line a zero-sum game or the darkness before dawn?
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Tesla's first pulling the trigger
Starting from 2023, price wars at the beginning of the year seem to have become a routine, with the smoke of gunpowder in the automobile market, and fierce confrontation is about to break ...
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