Source: Cailianshe
Recently, BYD's "intelligent driving equal rights" has caused a huge wave in the automobile track.
Intelligent driving technology has always been mainly used in some high-end models, and the price threshold for consumer experience is high. This time, BYD released smart driving models covering multiple series such as Dynasty and Ocean, reducing the price of high-speed intelligent pilot driving (high-speed NOA) models to 70,000 yuan.
Yu Chengdong, executive director of Huawei, chairman of terminal BG, and chairman of smart car solutions BU, recently posted on Weibo that smart driving, easy to use and safe, is a completely different state. "It is commendable and gratifying to make the most basic intelligent driving assistance popularized! It is inappropriate to confuse the concept of advanced intelligent driving and to describe the most basic entry-level intelligent driving assistance as advanced intelligent driving. ”
The reporter of "Science and Technology Innovation Board Daily" visited many new energy brand stores in Shanghai, Shenzhen, Wuhan, Chengdu and other places. Front-line personnel all believed that BYD's full-series intelligent driving strategy would not be too much for its mid-to-high-end models Big impact.
On the one hand, the starting price of BYD models equipped with the urban intelligent pilot function (Urban NOA) has exceeded 200,000 yuan, and the price does not have a greater advantage than that of friendly competitors. On the other hand, front-line personnel generally believe that , BYD Smart Drive is in its initial stage and may not be able to catch up with the leading companies in terms of experience.
On the industrial chain, due to BYD's overall huge sales volume and BYD's sales target of more than 60% of smart driving models, this will bring objective order volume growth to upstream companies. In the view of investors, BYD has brought price wars to technical wars, which not only brings capacity pressure to t...
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