Nordic companies lead the charge on electric vehicles

Financial Times - 27/03
Sustainability focus and early adoption of tech drives FT1000-ranked businesses’ progress

From broadband internet and mobile phones to cash-free societies, digital government and cloud computing, Nordic countries’ early adoption of innovations has often given their companies a head start. 

The quick response that helped Nokia, Skype, Spotify and Klarna dominate their industries is now benefiting Nordic companies in emerging fields such as electric vehicle (EV) charging and cloud software.

“Once you are an early starter in this industry . . . you have an advantage,” says Benny Guttman, senior partner at the consultancy Roland Berger, of the EV charging market.

Norway has been the global leader in the transition to EVs since 2013, when the Tesla Model S was the best-selling car, surpassing petrol rivals. Last year, 89 per cent of new car sales in Norway were pure electric, while in Denmark the figure was 52 per cent. In Sweden, 32 per cent of sales were electric...
[Short citation of 8% of the original article]

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