Advocates of “incel” ideology are rebranding as “Sub5s” and adopting the language of self-improvement to push their content on TikTok, according to a study.
Hateful material is banned from the social media site but accounts disseminating the beliefs are said to be hiding behind new terms and “socially palatable” language.
One of the fundamental tenets of the involuntary celibate, or incel, ideology is the belief that society is organised based on a looks-based hierarchy.
Pseudo-scientific theories about self-improvement and attractiveness that are often m...
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