Chinese EV giant BYD expands in Europe with premium brand launch

Evelyn Cheng - CNBC - 09/04
Chinese electric car company BYD is pushing ahead into Europe by launching its premium Denza brand in the region, despite rising trade tensions.
A BYD Denza Z9 GT electric car on display in Hong Kong in February 2025.
Ucg | Universal Images Group | Getty Images

BEIJING — Chinese electric car giant BYD is pushing ahead into Europe, launching its premium Denza brand in the region despite rising trade tensions.

The first model, the Z9GT, is set to arrive in European showrooms in the fourth quarter of 2025, BYD said Wednesday during Brera Design Week in Milan. The company did not specify prices or a delivery date for the statio...
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