Cybertrucks in the desert: Tesla launches in Saudi Arabia

Pesha Magid - Reuters - 11/04
Tesla launched operations in Saudi Arabia on Thursday, a sign that Chief Executive Elon Musk has patched up relations with the kingdom and that the oil capital was moving forward with an ambitious electric-vehicle policy.
  • Tesla launches operations in Saudi Arabia amid improved relations
  • Saudi aims for 30% EV adoption in five years
  • Tesla plans online orders, pop-up stores, and charging stations
RIYADH, April 10 (Reuters) - Tesla (TSLA.O), opens new tab launched operations in Saudi Arabia on Thursday, a sign that Chief Executive Elon Musk has patched up relations with the kingdom and that the oil capital was moving forward with an ambitious electric-vehicle policy.
A Tesla Cybertruck and a redesigned Model Y sedan dominated a plaza dotted with palm trees, as the EV maker officially opened for business. A small crowd tried out the vehicles as a massive outdoor video screen showed a Cybertruck plowing through a dusky desert, leaving behind plumes of sand.

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Tesla needs new customers: globally, it posted a 13% drop in first-quarter sales, its weakest performance in nearly three years, driven by a backlash against Musk's role in the Trump administration, rising competition and an aging product lineup, beyond the refreshed Model Y.
The kingdom, a major investor in Tesla...
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