Trump Tariff Surcharges Are Now Getting Added to Customer Bills

MSN - 11/04
Companies are slapping “Trump tariff” surcharges on customers’ bills in a bid to signal where price hikes are coming from, a marketing gimmick that could help some niche brands cash in on the politically charged moment.

(Bloomberg) -- Companies are slapping “Trump tariff” surcharges on customers’ bills in a bid to signal where price hikes are coming from, a marketing gimmick that could help some niche brands cash in on the politically charged moment.

Such finger-pointing fees would inevitably alienate some customers, which is why the surcharges aren’t expected to be prominent features of post-tariff shopping. Still, some business owners say it’s better to tell shoppers directly why the cost of their goods are rising.

“We think trans...
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