BYD's shot is a bit "silent"

A planned "technical offensive" left a "small regret" at the critical end.

In the past two months, BYD has launched waves of "Open Year Offensives" and has also achieved quite successful spread at the first few nodes.

Taking the WeChat index as an example, it can be clearly seen that the keyword "BYD" "bounced three small peaks in 2025, corresponding to the three key technologies press conferences of "intelligent driving equal rights", "Lingyuan drone" and "megawatt flash charging". But unfortunately, the "Han L and Tang L press conferences" corresponding to the fourth small arrow, held last week, as the "final battle" of this offensive, did not gain similar popularity as the previous key technology press conferences.

In the past year, BYD's WeChat index trends correspond to the four key nodes of BYD's "Open Year Offensive" respectively.

The reason for this is that "not popular" mainly comes from two aspects: the tariff war has diverted the public's focus; other brand smart driving accidents have had a negative impact on the market momentum accumulated by BYD.

The communication is a temporary situation. How to make these two new products that "arrows on the string" truly gain market recognition and achieve good results, and challenge BYD for a longer time.

Han L and Tang L: "Key Products" specially created

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