Labor gathered intelligence from Keir Starmer’s UK Labour and senior US Democrats on the political power of podcasts as it sought an edge on rivals in the emerging campaign battlefront.
The party head office used the overseas lessons to help design a “new media” strategy for the Australian election, which included hiring the firm behind satirical newspaper the Betoota Advocate to provide advice on which podcasts the prime minister, Anthony Albanese, should appear.
Podcasts have become a feature of political campaigns globally, with campaigners viewing the format as a vehicle to reach younger voters who are not consuming traditional media.
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The latest Guardian-Essential poll sh...
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