China ‘Range Rover’s’ wild SUV claim

News.com.au - 18/04
Welcome, Jaecoo, to Australia’s bursting-at-the-seams car market. Hop in, the water’s very warm.

Welcome, Jaecoo, to Australia’s bursting-at-the-seams car market. Hop in, the water’s very warm.

Launching with this J7 medium SUV, Jaecoo joins other Chinese newbies like Leapmotor, Xpeng, Zeekr and Deepal, all competing for Aussie dollars in an increasingly busy marketplace.

It’s proving incredibly hard to keep up.

Jaecoo is the “premium” brand from Chery, itself only recently re-launched in Australia. So is Jaecoo to Chery what Lexus is to Toyota?

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Jaecoo J7. Picture: Thomas Wielecki

Not quite. The new brand may have illusions of grandeur, but describing itself as a “premium SUV manufacturer” is stretching things.

And it’s not necessary, as this Jaecoo J7 has enough selling points to pique buyer interest with its strong value, high specification, reasonable drive and attractive if hardly groundbre...
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