This TV series about Jesus is making millions -- at the box office

Los Angeles Times - 19/04
"The Chosen," a TV series about the life of Jesus Christ, has attracted Christians and non-churchgoers alike. Now in its fifth season, it has made a splash debuting on theatrical screens.

This Easter weekend, theaters from Torrance to Temecula will be showing films like “A Minecraft Movie” and Ryan Coogler’s vampire thriller “Sinners.” Alongside those movies, many will also be showing an eight-hour “binge fest” of the latest season of “The Chosen,” the popular streaming series that chronicles the life of Jesus.

Bingeing a series on the big screen is highly unusual, particularly as streaming businesses and movie theaters have become increasingly at odds over attracting audiences.

But the unconventional distribution strategy has proved to be a win — for the show’s creator, who sees theatrical presence as a marketing tool; and for theater owners, who are looking for new ways to draw in audiences and see a potential opportunity in popular streaming shows.

“Just think about if the first episode of ‘The White L...
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