Dubai chocolate is being blamed for a global shortage of PISTACHIOS

Ruth Stainer - DailyMail - 19/04
The popular milk chocolate bar is filled with crispy knafeh, pistachio cream and tahini spread and was initially launched in 2021 by British-Egyptian entrepreneur Sarah Hamouda.

Growing internet frenzy for Dubai's viral chocolate could be responsible for a global shortage of pistachios, with prices soaring as appetite continues to grow for the crunchy treat.

The popular milk chocolate bar is filled with crispy knafeh, pistachio cream and tahini spread and was initially launched in 2021 by a Dubai-based Fix Desert Chocolatier. 

Inspired by her pregnacy cravings, the chocolate bars were originally designed by British-Egyptian entrepreneur Sarah Hamouda, alongside her husband Yezen Alani, to satisfy Ms Hamouda's sweet tooth, with 'FIX' standing for 'freaking incredible experience'.

But, it was a viral TikTok video in December 2023 by Maria Vehera, showing her sampling the treat, that sent its popularity skyrocketing worldwide. 

Amassing more than 120million views, the clip led to a widespread obsession as avid foodies flocked to UK supermarkets to get their hands on dupes o...
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