The biggest questions facing Big Tech ahead of earnings

Ari Levy - CNBC - 21/04
All of the megacap companies have significant exposure to President Donald Trump's sweeping tariffs, which will be a major topic on earnings calls.

In this article

  • NVDA
  • MSFT
  • META
  • AMZN
  • GOOGL
  • TSLA
  • AAPL
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Guests including Mark Zuckerberg, Lauren Sanchez, Jeff Bezos, Sundar Pichai and Elon Musk attend the inauguration of Donald J. Trump in the U.S. Capitol Rotunda in Washington, D.C., on Jan. 20, 2025. Trump takes office for his second term as the 47th president of the U.S.
Julia Demaree Nikhinson | Getty Images

As tech's megacap companies enter first-quarter earnings season this week, get ready to hear one word on repeat: uncertainty.

President Donald Trump's on-again, off-again approach to tariffs has created market chaos this month — including five days of massive moves for the Nasdaq — as investors try to gauge the future impact on revenue and earnings for American companies that rely on imports.

Beyond the increase in costs are the follow-on effects, such as the likely drop-off in ad spending that comes with tighter budgets and the potential slowdown in consumer spending that could result from higher prices and rising unemployment.

Trump's tariffs face almost universal disapproval in the corporate world, which became clear as trillions of dollars in value evaporated in a matter of days, and some of the president's most vocal supporters, including Elon Musk, voiced opposition.

Beyond being bad for business, the tariff picture changes by the day, making it almost impossible for companies to plan for the future when considering where to manufacture, whether to continue hiring and how aggressively to market products.

On April 9, following four days of market turmoil, Trump dropped tariffs to 10% for most trade partners (while increasing the levy on China to 145%) for 90 days to allow negotiations with those countries. Since then, the Trump administration has signaled that phones, computers and chips would be exempted from the new tariffs, but the president then added to the confusion by casting doubt on the duration of the exemptions, which were viewed as a boon most notably for Apple.

When Tesla kicks off tech earnings on Tuesday, followed by Alphabet on Thursday, executive teams will likely face forward-looking questions that may be difficult to answer.

Meta, Microsoft, Amazon and Apple are all slated to report results next week. Chipmaker Nvidia reports in late May.

As of Thursday's close, the Nasdaq was down 16% for the year and 6% in April. The first quarter was the worst for the index in almost three years.

Here are some of the key issues facing each tech megacap, in order of when they report:

Tesla

A Tesla car showroom stands doused in blue paint following vandalism by activists of the group New Generation on March 31, 2025 in Berlin, Germany. ...
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