Iceland opens Britain's first supermarket inside a British jail

A major supermarket chain has launched Britain's first 'in-prison' branch to help inmates adjust to the outside world upon their release.

Food retailer Iceland last month opened a store at HMP Oakwood in Featherstone, Staffordshire - the largest prison in England.  

The branch gives prisoners the chance to use Monopoly-style money to stock up on groceries, including branded products like Chicago Town pizzas and Ben & Jerry's ice cream that are unavailable on the prison wings, The Times reported

The supermarket is the first of its kind in the UK and is part of a new 'marketplace' constructed within a huge warehouse inside the jail, fashioned to look like a shopping centre.

Alongside Iceland, the marketplace also features a coffee shop called Hopeful Gro...
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