China unloaded the cost of producing luxury goods, Rhenald Kasali: stray bullets

KOMPAS.com - As the impact of the trade war between the United States (US) and China, European luxury goods producers get "stray bullets".

In the midst of the action to raise each other's tariffs with the US, Chinese influencers in Tiktok dismantled the price of the production of luxury goods from famous brands.

Also Read: Viral Video Claims of World Luxury Goods Made in China, What Is Brand's Response?

Instead of the US, the brands mentioned are mostly from Europe such as Hermes and friends.

With the disclosure of production prices that are not as expensive as sales, will the brands still sell their goods?

World consumer style of luxury goods

Based on the theory of consumer behavior, Professor of the Faculty of Economics, University of Indonesia Professor Rhenald Khasali explained that the expensive price perception is directly proportional to the quality is still difficult to eliminate the world community.

He mentioned that the items wo...
[Short citation of 8% of the original article]