Americans still want iPhones even if Apple is on borrowed time with Trump

Morgan Chittum - CNBC - 20:40
Morgan Stanley says its March iPhone survey showed record-high upgrade intentions and stronger-than-expected Apple Intelligence adoption.
New data shows that American consumers are prepared to remain loyal to the iPhone even as Apple's future remains uncertain due to President Donald Trump's tariffs. The news In a Tuesday research note, Morgan Stanley said the results of its March U.S. iPhone survey of 3,300 people were "surprisingly positive" despite the escalating trade feud between the United States and China. Among the key takeaways, analysts saw all-time high iPhone upgrade intention rates and stronger-than-expected adoption of Apple Intelligence, the company's generative artificial intelligence system. This is particularly good news because Apple Intelligence was not ready when the iPhone 16 was unveiled back in September. It has since had a staggered rollout and some bumps along the way. Before the tariff chatter, how the iPhone's AI featu...
[Short citation of 8% of the original article]
Loading...