A third of young men who follow masculinity influencers have acted on their advice

More than a third of young men who view social media content about men and masculinity have acted on advice from influencers, research indicates.

A new study from men’s health charity Movember found 61 per cent of young men in the UK regularly engage with content from masculinity influencers, according to

They found that the content, which includes fitness, self-improvement and relationship advice, resonates across different ethnic and income backgrounds. However it is most popular among white, full-time employed, university-educated young men from high-income households, the report found.

A significant portion of young men in the UK - 35 per cent - who consume this social media content have acted on advice from influencers, researchers found. This included taking testostero...
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