‘We’re a young, agile business’– Sculpted by Aimee’s founder confident despite tariff threat

The Sculpted By Aimee brand, which is stocked in 700 outlets worldwide including in Europe, Australia and the Middle East, was launched by Ms Connolly in 2016 after she saved €10,000 by working as a freelance make-up artist.

“Things like the tariff conversation and in general, there’s an uncertainty around the world, we’re obviously paying attention to what’s going on,” she said.

“We’re not too concerned yet in terms of how it’s going to impact us. We’re a young, agile business so we’ll plough ahead regardless of what sets forward.

“But I also think until it’s fully confirmed, there’s just no point in panicking about things when we don’t know the impacts yet, so we’re feeling OK about it.”

While her work keeps her “really busy”, she said: “I love it, so I don’t sit back and think, ‘Oh God, this is too much’, or whatever.

Without being vague, I don’t give myself a chance to psych myself out of things

“I just thrive off it, I love all of it and feel very lucky that I get to do it. ...
[Short citation of 8% of the original article]