Tradwives have evolved to become pin-ups of the religious right

Financial Times - 06:00
A search for ways to promote higher birth rates makes allies of domestic influencers and populist politicians

The writer is director of the religion think-tank Theos. Her latest book is ‘Unmaking Mary: Shattering the Myth of Perfect Motherhood’

When the world went into lockdown in 2020, some women turned their hands and minds to sourdough, detailing their aesthetically pleasing domesticity on social media. Women like Hannah Neeleman, a former ballet dancer and mother of eight, who bought a farm in Utah in 2018 and shares videos of herself milking cows and baking bread with her 10mn Instagram and 9.8mn TikTok followers.

Neeleman, who is married ...
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