Lynch: With LIV Golf’s new TV deal, the desperation is in the details

Given his talent for recasting excruciating humiliations as bold victories, it’s surprising that Greg Norman doesn’t present himself annually at the gate of Augusta National wearing a green jacket and insisting that what happened in 1996 — or ’86, ’87, ’89 and ’99 — was actually a triumph worthy of a place setting at the Champions Dinner.

“A momentous day for LIV Golf,” is how Norman described his league’s just-announced broadcast deal with The CW, the nation’s 25th most-watched network, or 29th if you’re chasing the 18-49 demographic who might be drawn to “golf, but louder.” (To be fair, the CW’s average...
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