Melbourne mum Gemma Crowe has turned a simple idea inspired by an “unflattering” moment at the beach into a multimillion-dollar swimwear empire.
The mother-of-four saw a gap in the market and immediately pounced on it, creating her now global brand Infamous Swim that has not only taken off in Australia, but overseas too.
The 39-year-old who often goes on holidays with her young family to beach locations around Australia, Bali and Thailand, found that playing with her boys, now aged 14, 7, 4 and 2, on the sand would quickly result in discomfort.
And so she wanted to create a swimwear brand that was not only flattering and funky, but supportive too.
Ms Crowe said during her travels when at the pools or on the beach, she noticed mum swimwear was often hit or miss and wanted to create something that made mums feel cool.
“As a more fuller woman, it is so difficult to find swimwear that fits,” Ms Crowe told news.com.au. “I know brands are really trying to come around to it, but there’s still some stuck in the dark ages.
“I wanted to design something that women felt real...
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